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Indian Travel and Tourism Industry: Sustained Supply and Demand Expansion

by In-house Editor

India’s travel and tourism sector is experiencing a significant surge, driven by technological advancements, changing consumer preferences, and evolving global trends. This boom has led to increased job opportunities across the nation, revitalizing the economy and fostering sustainable development.

A New Era in Travel and Tourism

From iconic landmarks like the Taj Mahal to hidden gems off the beaten path, every destination has a unique story to tell. The travel and tourism industry has undergone profound transformation in recent years. Digital platforms have revolutionized how travelers plan, book, and experience their trips, offering greater convenience, flexibility, and personalization.

India’s travel and tourism sector is a major contributor to the country’s economy. According to the Ministry of Tourism, Foreign Exchange Earnings in December 2023 reached Rs. 24,707 crores, up from Rs. 19,527 crores in December 2022, and Rs. 22,873 crores in December 2019. This represents a growth of 26.53% and 8.02% compared to 2022 and 2019, respectively.

Economic Impact and Job Creation

India has emerged as one of the world’s top travel destinations, driving remarkable growth in the travel and tourism ecosystem post-pandemic. Sachin Alug, CEO of NLB Services, highlights that the sector contributed Rs. 15.9 trillion (US$ 191.25 billion) to India’s economy in 2022 and was estimated at Rs. 16.5 trillion for 2023.

The rise in travel demand has led to a surge in job creation across various sectors. Airlines, hotels, tour operators, travel agencies, and restaurants have expanded their workforce to meet increased demand. Ancillary industries like transportation, hospitality, retail, and entertainment have also benefited, stimulating local economies and providing opportunities for small businesses, artisans, and cultural attractions.

During the pandemic in 2020, the tourism sector employed 39 million individuals, representing 8% of the nation’s workforce. Post-pandemic, the sector demonstrated remarkable resilience, emerging as one of the fastest-recovering sectors. In August 2023 alone, there was a 44% increase in demand for talent in the tourism sector. Projections indicate the potential addition of 1.6 million new jobs in 2023, with an impressive 58.2 million jobs expected to be created by 2033.

Regional and Sectoral Growth

Top tourist destinations significantly impact job openings within the travel and tourism sector. States like Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Karnataka, and Maharashtra continue to attract visitors, driving significant hiring activity. Major cities like Delhi NCR, Mumbai, Bengaluru, and Pune, along with emerging Tier II cities like Jaipur, Ahmedabad, and Chandigarh, are witnessing a surge in employment opportunities. Emerging locations such as Gujarat, Lakshadweep, and West Bengal are also expected to see new job opportunities in the coming years.

Prominent Job Profiles

Job profiles in the travel and tourism sector experiencing year-on-year surges include sales (18%), business development (17%), chefs (15%), travel consultants (15%), tour operators (15%), travel agents (15%), hoteliers (15%), guides (20%), wildlife experts (12%), and transportation providers (15%). As of March 2024, 50% of online job postings in the travel and tourism sector were for entry-level positions (0-3 years of experience). Intermediate-level roles (4-6 years of experience) and top management positions (15+ years of experience) each represented 30% and 20% of the total demand, respectively.


The travel sector aims to extend its reach beyond conventional business and leisure pursuits. New subsets like destination wedding travel, religious tourism, adventure sports tourism, ecotourism, cultural tourism, and rural tourism are emerging. Sustainable tourism, valued at $180 billion globally, reflects a growing emphasis on eco-conscious travel practices. As the industry continues to evolve, it is poised to play a pivotal role in driving economic prosperity and fostering sustainable development.

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